Like many people who enjoy walking we will sometimes find ourselves in a location where we are the only people around.  For many of us this is our weekly nirvana – that place we seek to refresh and repair our bodies.  But what if something were to go wrong?  You fall and are knocked unconcious, you are taken very ill and unable to communicate!  Who would the emergency service know who to contact? – how will they find your next of kin?

ICEResearch has shown that less than 1 in 4 of us carried any information about who they would like called in the event of a serious accident.  This led to the In Case of Emergency (ICE) campaign started in May 2005 by Bob Brotchie of the East Anglia Ambulance Service.

Brotchie said:

“I was reflecting on some difficult calls I’ve attended, where people were unable to speak to me through injury or illness and we were unable to find out who they were. I discovered that many people, obviously, carry mobile phones and we were using them to discover who they were. It occurred to me that if we had a uniform approach to searching inside a mobile phone for an emergency contact then that would make it easier for everyone.”

The idea was to encourage people to enter emergency contacts in their mobile phone address book under the name “ICE”. Alternatively, a person can list multiple emergency contacts as “ICE1”, “ICE2”, etc.

The programme enables the emergency services, such as ambulance, fire brigade, and police, as well as hospital staff, to make contact with your next of kin by accessing your mobile phone to obtain important medical and contact information.  However, the down side of this is that the phone must be unlocked.


Fortunately the major mobile phone manufacturers and software suppliers have taken the campaign on board and created the means to set up Emergency Contacts which can be accessed when the phone is locked.  These are Iphone, Samsung Galaxy and Android and details of how to do this can be found here*.

This system has spread across the world since it’s inception in the UK.  For further information check out the ICE website*

So all you have to do is decide who your emergency contacts should be and set up ICE contacts in the address book and set up the various alerts according to your type of phone.  It will take 10 minutes and could save you life!  It was my wife, Mandi, who brought this my attention, so please spread the word.


* (Hill-Walking For The Over 60’s takes no responsibilities for the content of external websites)

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One thought on “I.C.E.

  1. Pingback: Walkers Road Safety – Hill-Walking For The Over 60's

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