It is an honour to be able to announce that I have been chosen by the Ordnance Survey to be one of their #GetOutside Champions. For me this is a dream role being given the opportunity to help inspire more people to get outside and enjoy what nature has to offer.
In the words of the Ordnance Survey
“we believe that an active outdoor lifestyle helps you to live longer, stay younger and enjoy life more. But it is a sad fact that research tells us fewer and fewer people are regularly getting outside, either on foot, on bike or by any other means….. The results suggested a quarter of the British public won’t walk anywhere that takes over 15 minutes. Three quarters won’t walk to work. Almost 70% never walk to the shops, while only a third would ever do the school run on foot, with only around a third of us admitting to enjoying a weekend walk for pleasure”.
The Ordnance Survey launched the #GetOutside initiative to change this, by showing people of all ages and abilities just how amazing Great Britain is, and how easy it is to #GetOutside and enjoy it, which is where the #GetOutside champions come in. It is our job to inspire and encourage more people to #GetOutside.
So what does this mean for me. Well two things –
- Promoting the linking of another hobby with hill-walking such as Summits On The Air, Geo Caching or ‘Summit-Bagging’ thereby increasing the motivation to #GetOutside through challenge.
- Encouraging and inspiring over 60’s to get out and enjoy the hills rather than thinking that they have reached the ‘carpet slipper’ stage of life and are ‘Over the hill and not On the hill’.
How this will be achieved will be revealed over the next few weeks but suffice to say what I write on my two blog sites;
plus the Ordnance Survey #GetOutside website:
will have a major impact on the outcome.